This 1.882-acre parcel is one of only two platted hotel sites inside the 312-acre Ephraim Crossing master plan, at the south gateway to town on US-89. Demand comes from four directions at once: Snow College, the Ephraim Utah Temple, a reported $100M hospital campus, and daily highway traffic, not any single driver. The hotel at Ephraim Crossing should become the front door to Central Utah: a modern, high quality hotel serving business travelers, Snow College families and athletics, healthcare visitors, regional employers, and outdoor recreation guests. Ephraim Crossing is being planned as a 300+ acre mixed-use community combining housing, retail, employment, healthcare, education, and recreation. A hotel completes that ecosystem by giving people a reason and a place to stay overnight. The development's current plans include more than 40 acres of retail/hospitality, an industrial park, significant new housing, and a future Intermountain Health hospital campus.